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What a returning customer is worth

One extra visit per customer changes the arithmetic. This works out the difference in pounds.

Your current customers

Rough numbers are fine — the point is the difference, not the exact figure.

How many customers visit in a month?

Distinct customers, not the number of orders.

5010,000

How many times does a customer visit in a month?

112

Average spend per visit

301,500

How many extra visits?

One extra visit from each customer changes more than you would expect.

14

Your profit margin

What is left after ingredients and running costs. If you are unsure, 20% is reasonable.

5%50%
Extra sales per month
0
pounds — of which 0 is profit
Now — customer value per month0
With one extra visit0
Extra profit per year0
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Everything is worked out in your own browser. No number is sent anywhere until you press the button.

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How much leaks out of your restaurant each month? Eight questions, one number: the money leaving your restaurant without anyone noticing. Food cost calculator Dish cost, food-cost percentage and profit margin in a minute. Delivery app commission What you pay a month and a year, and how many salaries that equals. Menu analysis Stars, plowhorses, puzzles and dogs — a decision for every dish. Ready for a second branch? A ten-question check, a score out of 100, and what is missing. Break-even point How many orders a day you need just to stop losing money. Shifts and staffing How many people you need in the kitchen and on the floor at peak.

Wasl works this out on its own — every day, for every branch

You are still typing the numbers in by hand. Inside Wasl the same figures come straight from the orders themselves: food cost, waste, drawer variance and app commissions — without anyone opening a spreadsheet.

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